Introducing Hulu Plus

Hulu Plus is a new, revolutionary ad-supported subscription product that is incremental and complementary to the existing Hulu service. [Emphasis mine]

Hulu is fantastic. Besides being able to watch an episode whenever I want, it was because they had bearable advertising. They’ve been slowly increasing the number of ads and length, though. And that’s a problem. TV ads currently are too disruptive. Hulu was like Safari Reader for the TV shows.

But if I’m going to pay a subscription fee, mostly to watch it through my Xbox, which already requires an Xbox Live subscription, I better not get ads. They’re only going to get worse and worse.

Update: John Healey from LATimes agrees with me.