Personalizing Search

Personally, this really excites me. Google has always been useful for un-biased information, but when you wanted to know if a movie was good, or where to eat, you got a bunch of strangers opinions. We all know a friend’s opinion trumps 1,000 strangers.

I hope it will eventually be like this: I want some some good Mexican. Oh look, John and Kevin both recommend La Cantina.¹

The algorithm could analyze places that I already like, find my friends that also like those places, and see where else they enjoyed in the same category. ↩