Dec 15 2012

Starbucks + Teavana

Starbucks + Teavana

Starbucks buying Teavana could do great things for tea:

If Starbucks is willing to do the heavy lifting, willing to suggest to a populace that Chinese teas are more than a complement to General Tso’s chicken, willing to point out the difference between an oolong and a pu-erh, I will be much obliged.

This article reminded me of what Starbucks did previously to coffee: made otherwise non-coffee drinkers aware of coffee, and then made some of them go find good coffee.

Local consumers might have a formative experience with a Java Chip Frappuccino, but chances are they’ll branch out to the cheaper, less crowded, and often higher-quality independent cafe later on.

  • #tea
  • #teavana
  • #starbucks